Privacy Policy
Business: Marketing With Meaning
Website: marketingwithmeaning.net
Effective Date: November 9, 2019
Last Updated: June 12, 2026
Jurisdiction: State of California, United States of America
This Privacy Policy ("Policy") is provided by Marketing With Meaning ("Company," "we," "us," or "our"), a California limited liability company operating marketingwithmeaning.net ("Site"). This Policy describes our practices regarding the collection, use, disclosure, retention, and protection of personal information collected from visitors and users of our Site and consulting services.
BY ACCESSING OR USING THIS SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS POLICY. IF YOU DO NOT AGREE, PLEASE DISCONTINUE USE OF THIS SITE IMMEDIATELY.
1. SCOPE AND APPLICABILITY
This Policy applies to all personal information collected through:
- Our website at marketingwithmeaning.net and all subdomains
- Contact forms, audit request forms, and email subscription forms
- Email communications with our team
- Cookies, pixels, and analytics tools deployed on our Site
- Any other interaction with our digital properties
This Policy does not apply to third-party websites linked from our Site. We encourage you to review those sites' privacy policies independently.
2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT
We collect the following categories of personal information as defined under the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and comparable state privacy laws:
| Category | Examples | Collected? |
|---|---|---|
| Identifiers | Name, email, IP address | YES |
| Commercial Information | Services requested, inquiries | YES |
| Internet Activity | Pages visited, browser type, device | YES |
| Geolocation | General location via IP only | YES (general) |
| Professional Information | Job title, company name | YES (if provided) |
| Inferences | Preferences from Site interactions | YES |
| Sensitive Personal Information | SSN, financial, health, biometric | NO |
| Children's Data (under 16) | Any data from minors | NO |
3. HOW WE COLLECT INFORMATION
- Direct submission: When you complete contact forms, audit request forms, or email subscription forms
- Automated collection: Cookies, web beacons, pixels, and analytics tools collect data automatically when you browse our Site
- Email communications: When you contact us directly by email
- Third-party sources: Publicly available information and data from analytics providers
4. PURPOSES FOR COLLECTION AND USE
- To respond to inquiries, audit requests, and consulting service requests
- To provide, manage, and improve our consulting services
- To send marketing and promotional communications with your prior consent
- To analyze Site traffic, usage patterns, and user behavior to improve our Site
- To detect, investigate, and prevent fraudulent or unauthorized activity
- To comply with applicable laws, regulations, and legal obligations
- To enforce our Terms of Service and other agreements
- To respond to law enforcement requests and legal process
- To evaluate or conduct a merger, divestiture, restructuring, or other business transaction
We will not use personal information for automated decision-making that produces legal or similarly significant effects without your explicit consent, as required under CPRA and applicable state laws.
5. COOKIES AND TRACKING TECHNOLOGIES
- Strictly Necessary Cookies: Essential for Site functionality. Legal basis: legitimate interest. Cannot be disabled.
- Analytics/Performance Cookies: Measure Site performance and user interactions. Legal basis: consent. Can be disabled.
- Functionality Cookies: Remember preferences and settings. Legal basis: consent. Can be disabled.
- Marketing/Targeting Cookies: Track browsing to deliver relevant content. Legal basis: consent. Can be disabled.
You may manage cookie preferences at any time through our cookie consent banner or your browser settings. Withdrawing consent does not affect the lawfulness of processing before withdrawal. Note that disabling essential cookies may impair Site functionality.
We use Google Analytics or similar analytics tools. You may opt out of Google Analytics tracking at: tools.google.com/dlpage/gaoptout
6. LEGAL BASIS FOR PROCESSING (APPLICABLE JURISDICTIONS)
- Consent: Where you have given clear consent for a specific purpose (e.g., marketing emails, non-essential cookies)
- Contract Performance: Where processing is necessary to provide services you have requested
- Legitimate Interests: Where we have a legitimate business interest that is not overridden by your rights (e.g., Site security, fraud prevention, analytics)
- Legal Obligation: Where processing is required by law
7. DISCLOSURE OF PERSONAL INFORMATION
We do not sell, rent, or trade personal information. We may disclose personal information to the following categories of recipients:
- Service Providers: Third-party vendors performing services on our behalf (email marketing platforms, web hosting, analytics providers, CRM systems) under written data processing agreements with confidentiality obligations
- Professional Advisors: Lawyers, accountants, auditors under professional confidentiality obligations
- Law Enforcement and Legal Process: When required by valid legal process, court order, subpoena, or applicable law
- Protection of Rights: When necessary to protect the rights, property, or safety of our Company, clients, or the public
- Business Transfers: In connection with merger, acquisition, financing, or sale of business assets, with 30 days advance notice to affected users where feasible
- With Your Consent: Any other disclosure with your explicit prior written consent
8. YOUR PRIVACY RIGHTS BY STATE
California (CCPA/CPRA)
California residents have the following enforceable rights under California Civil Code Sections 1798.100-1798.199:
- Right to Know (1798.110): Request disclosure of categories and specific pieces of personal information collected, used, disclosed, or sold in the past 12 months
- Right to Delete (1798.105): Request deletion of personal information, subject to exceptions for legal obligations, security, and other permitted purposes
- Right to Correct (1798.106): Request correction of inaccurate personal information
- Right to Opt-Out of Sale/Sharing (1798.120): We do not sell or share personal information. You may still submit a formal opt-out request.
- Right to Limit Sensitive Information Use (1798.121): We do not collect sensitive personal information as defined under CPRA.
- Right to Data Portability: Receive your personal information in a portable, readily usable format
- Right to Non-Discrimination (1798.125): We will not deny services, charge different prices, or provide different quality of services for exercising privacy rights
- Right to Opt-Out of Automated Decision-Making: We do not engage in automated decision-making with legal effects
Response time: 45 days, extendable by additional 45 days with notice. We verify identity before processing requests.
Virginia (VCDPA, Va. Code 59.1-575 et seq.)
Virginia residents have rights to access, correct, delete, portability, and opt out of targeted advertising, sale, and profiling. To exercise: [email protected]. Response: 45 days.
Colorado (CPA, C.R.S. 6-1-1301 et seq.)
Colorado residents have rights to access, correction, deletion, portability, and opt out. We will respond within 45 days. You may appeal our decision within 45 days of our response.
Connecticut (CTDPA, Public Act 22-15)
Connecticut residents have rights to access, correct, delete, portability, and opt out. Response within 45 days. Appeal rights available.
Texas (TDPSA, Tex. Bus. & Com. Code 541.001 et seq.)
Texas residents have rights to access, correct, delete, portability, and opt out. Response within 45 days.
Florida (FDBR, Fla. Stat. 501.701 et seq.)
Florida residents with rights under the Florida Digital Bill of Rights may submit requests to [email protected].
Oregon (OCPA, ORS 646A.570 et seq.)
Oregon residents have rights to access, correct, delete, and opt out. Response within 45 days.
Montana (MCDPA, Mont. Code Ann. 30-14-3201 et seq.)
Montana residents have rights to access, correct, delete, portability, and opt out. Response within 45 days.
Nevada (SB 220)
Nevada residents may opt out of the sale of personal information. We do not sell personal information.
All Other States
Residents of all other U.S. states may submit privacy requests to [email protected]. We will apply the most protective standards reasonably applicable to your request regardless of your state of residence.
9. HOW TO SUBMIT A PRIVACY REQUEST
- Email: [email protected]
- Subject line: "Privacy Rights Request for [Your State]"
- Include: Your full name, email address used with our Site, specific right you are exercising, and description of your request
We will verify your identity by confirming the email address matches our records. For deletion or portability requests, we may require additional verification. You may designate an authorized agent with written authorization. We do not charge a fee for verifiable requests unless excessive or repetitive.
10. DATA RETENTION SCHEDULE
| Data Type | Retention Period | Basis |
|---|---|---|
| Contact form submissions | 2 years from last interaction | Legitimate interest |
| Email subscriber data | Until unsubscribe or deletion request | Consent |
| Analytics data | 26 months | Legitimate interest |
| Business records | 7 years | Legal obligation |
| Security logs | 90 days | Legitimate interest |
11. DATA SECURITY
- SSL/TLS encryption for data transmission
- Access controls limiting data access to authorized personnel only
- Regular security assessments
- Vendor security requirements in data processing agreements
In the event of a data breach affecting your rights, we will notify affected individuals and relevant authorities as required by applicable law including California Civil Code 1798.82 (within 72 hours of discovery for California) and comparable state breach notification laws.
12. INTERNATIONAL DATA TRANSFERS
This Site is operated from the United States. If you access it from outside the U.S., your personal information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using this Site you consent to this transfer. We implement appropriate safeguards for international transfers where required by applicable law.
13. DO NOT TRACK
Our Site currently does not respond to Do Not Track ("DNT") browser signals as there is no uniform industry standard for DNT compliance. You may limit tracking through our cookie preference center or browser settings.
14. CHILDREN'S PRIVACY (COPPA)
This Site is not directed to children under 13 and we do not knowingly collect personal information from children under 13 in compliance with the Children's Online Privacy Protection Act (COPPA), 15 U.S.C. 6501-6506. We also do not knowingly collect personal information from persons under 16 without verifiable parental consent as required under CPRA. If you believe we have inadvertently collected information from a minor, contact us immediately at [email protected] and we will delete it promptly.
15. CALIFORNIA SHINE THE LIGHT LAW
Under California Civil Code Section 1798.83 ("Shine the Light"), California residents may request information about disclosure of personal information to third parties for direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes without your consent.
16. CHANGES TO THIS POLICY
We will provide 30 days advance notice of material changes to this Policy by posting prominent notice on our Site and updating the effective date. Non-material changes are effective immediately upon posting. Your continued use after the effective date constitutes acceptance of the updated Policy. We recommend reviewing this Policy periodically.
17. CONTACT AND REGULATORY COMPLAINTS
Privacy Officer:
Marketing With Meaning
San Francisco Bay Area, California
[email protected]
Response time: 45 days
If you are unsatisfied with our response, you may file a complaint with:
- California Privacy Protection Agency: cppa.ca.gov
- California Attorney General: oag.ca.gov/privacy
- Federal Trade Commission: ftc.gov/complaint
- Your applicable state Attorney General or data protection authority